A DIFFERENT BEAT
Kia brings a new beat to the global auto industry through its ever-vibrant growth. Like a beat of music that touches your heart, Kia strives to make your life richer every day.
Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations. “The Power to Surprise”
Kia has introduced a contemporary new look under the direction of world-class automotive designer, Peter Schreyer. You may be familiar with his work, including the Audi TT and Volkswagen New Beetle. According to Schreyer, “Design gives a soul to the product and reaches the hearts of the people”.
As Chief of Design, Schreyer has developed a distinctly new, more contemporary look that is unlike anything you have ever seen from Kia. Design is the key to Kia’s new philosophy. “Kia is a brand underpinned by quality and reliability.
Now on top of that comes this emotional element of distinct design”, says Schreyer.